About Reserve Gatlinburg
Reserve Gatlinburg is operated by Reserve Direct, a nationally-known travel reservation company that services many popular vacation destinations by offering fulfillment and local expertise of attractions, shows and events as well as lodging and hotel reservations. The company also offers E-commerce tools to travel suppliers and other regional travel resources.
Reserve Direct was founded by John Johnson and designed and developed with web service company, EU Concepts, owned by Greg Brown and Kevin Weidemann. Their goal was to create a reservation system that allowed travelers to bundle their travel products into packages and give regional tourism destinations the ability to compete on a national level. The first of these systems debuted in October 2001 as Reserve Branson, serving the Branson, Missouri area.
After the growing success of Reserve Branson, Johnson wanted to grow beyond the Missouri Ozarks. So in 2003, Brown and Weidemann partnered with Johnson to expand the existing system. This allowed Reserve Direct to launch its multi-destination-based reservation system into several new locations, including Orlando, Florida, Myrtle Beach, South Carolina, The Hawaiian Islands, Williamsburg, Virginia, as well as Pigeon Forge and Gatlinburg, Tennessee (with new destinations coming soon).
Additionally, Reserve Direct developed new distribution channels beyond its branded destination sites, with extra functionality for affiliates, customized reservation solutions for travel suppliers, and vacation packaging solutions. The company also interfaces with channel management companies and supplier ticketing systems, and offers direct-to-gate E-Ticketing solutions.
Reserve Direct is a privately held company, headquartered in St. Louis, Missouri. It has offices in Branson, Missouri; Orlando, Florida, Pigeon Forge and Hawaii. Reserve Direct is owned and operated by Greg Brown (Director of Technology), John Johnson (President), and Kevin Weidemann (Creative Director).