Toast the town by visiting one of the wineries, breweries and distilleries in Gatlinburg. Try a fresh, handcrafted beer or sample a fine wine made in Gatlinburg. You can even try white lightning, also known as moonshine, if you’re up to the challenge. Stop by for a sip, sample or full beverage at one of the Gatlinburg locations to enjoy a taste of the Smoky Mountains.

Wineries, Breweries and Distilleries in Gatlinburg

Bootleggers Wine FB1

Bootleggers Homemade Wine/Facebook

Bootleggers Homemade Wine

903 Parkway Suite 108
Gatlinburg, TN 37738
(865) 221-1589

The finest Appalachian wines are created at Bootleggers. Local fruit and small-batch recipes perfected long ago create their signature wines.

Ole Smoky Whiskey FB1

Ole Smoky Distillery/Facebook

The Ole Smoky Barrelhouse

650 Parkway
Gatlinburg, TN 37738
(865) 325-1111

This whiskey is made in the Great Smoky Mountains using premium local grains and age-old techniques to make the finest small batch whiskeys. Gatlinburg Barrelhouse is an extension of Old Smoky Moonshine, but focuses on mountain-made whiskey.

Doc Collier Moonshine FB 1

Doc Collier Moonshine/Facebook

Doc Collier Moonshine Distillery

519 Parkway
Gatlinburg, TN 37738
(865) 325-1468

Doc Collier’s original recipes are made using only fresh English Mountain Spring Water straight from the source. Stop in to try craft corn whiskey and flavored moonshine like sweet tea, peach, watermelon moonshine brandy.

Ole Smoky Moonshine FB2

Ole Smoky Moonshine/Facebook

Ole Smoky Moonshine Distillery

903 Parkway
Gatlinburg, TN 37738
(865) 436-6995

Celebrate the rich history of moonshine in the Smoky Mountains at Ole Smoky Moonshine Distillery, where they make genuine moonshine on-site. Sample flavors like Pineapple, Blackberry and Apple Pie.

Smoky Mountain Brewery FB 3

Smoky Mountain Brewery/Facebook

Smoky Mountain Brewery

1004 Parkway Suite 501
Gatlinburg, TN 37738
(865) 436-4200

A large selection of handcrafter brews and delicious food is available at Smoky Mountain Brewery. Try the Mountain Light and Appalachian Pale Ale – they’re two favorite mainstay microbrews.

red wine pouring in a restaurant

There’s always time for wine

Smoky Mountain Winery

450 Cherry Street Suite 2
Gatlinburg, TN 37738
(865) 436-7551
Toll Free: 1-888-765-9463

Come Visit East Tennessee’s oldest producer of premium wines.  Located in Winery Square, Smoky Mountain Winery offers complementary wine tastings on internationally award winning wines.

Sugarland Cellars FB1 RSZ

Sugarland Cellars/Facebook

Sugarland Cellars

1133 Parkway
Gatlinburg, TN 37738
(865) 325-1110
Toll Free: 1-855-228-5217

Enjoy Gatlinburg’s rich history along with a selection of fine gifts and handcrafted wines. Tours and free wine samples are available at this Gatlinburg winery.

Sip and stroll through downtown Gatlinburg to taste the unique flavors these wineries, breweries and distilleries create. You might even find a favorite worth taking home! Distilleries in Gatlinburg are extremely popular. Visit today to see why!

Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

If you want an authentic taste of the Appalachian Mountains, make sure you include a visit to the Ole Smoky Moonshine distillery to your vacation plans. Ole Smoky Moonshine is a family business, paying homage to the whiskey making made famous in the backwoods and mountains of the Gatlinburg area.

As the first federally licensed distillery in the history of East Tennessee, they have the privilege of showcasing the art of mountain-made moonshine.

Located along the Parkway in downtown Gatlinburg, the distillery is easily accessible and a great after dinner stop. During my last vacation in Gatlinburg I stopped by after dining at nearby Smoky Mountain Brewery (try the calzone!) to try out their selection of homemade spirits.

The moonshine is available in a variety of flavors:

  • Original Moonshine
  • White Lightnin’
  • Moonshine Cherries
  • Apple Pie Shine
  • Grape
  • Peach
  • Hunch Punch


I sampled, in very small doses, all of the flavors and the Apple Pie Shine was definitely my favorite. They all have a unique flavor, though, and the Moonshine Cherries are a party in a jar as they are soaked through with moonshine. Go easy with these party-starters as they taste delicious but pack a punch!

Know Before You Go

– Ole Smoky Moonshine Holler is located at 903 Parkway, Traffic Light # 8 in Gatlinburg, TN.

– They are open daily from 10 am to 10 pm, with Sunday moonshine sales available noon-7pm.

– Samples are no longer free. There is now a charge of $5. Visitors who pay that fee will get a coupon worth $5 off of a future purchase at Ole Smoky Distillery.

Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

Just five years ago, Gatlinburg sold its first legal jar of moonshine. Now, distilleries line the Parkway and have created big business for the vacation destination. In a town once known for its handmade crafts and rustic souvenirs, Gatlinburg moonshine tourism has added an extra bolt of white lightning to the mix.


Sippin’ shine is a group experience! Ole Smoky Moonshine / Facebook

The first moonshine distillery to open was Ole Smoky Moonshine. As it became one of the most popular hotspots in Downtown Gatlinburg, other distilleries followed suit. Davy Crockett’s Tennessee Whiskey opened their doors in 2011, and both Sugarlands Distillery and Doc Collier Moonshine began serving ‘shine in 2014.

Sugarlands Shine FB 1

Sugarlands Distilling Company / Facebook

In Gatlinburg, there’s more to moonshine than just alcohol. There’s a long heritage associated with the drink, as it has been embedded in Appalachian culture for decades, if not centuries. Now visitors can taste the history and heritage of the Smoky Mountains through homemade, secret moonshine recipes. Each distillery has their own unique spin on the beverage, from classic white lightning to flavored options like Apple Pie and Blackberry offered. Some, like Ole Smoky Moonshine, concentrate strictly on moonshine while others, such as Davy Crockett’s, focuses more on Tennessee Whiskey. At Sugarlands Distillery, a full moonshine experience is presented from tastings to back porch entertainment. The latest distillery to open, Doc Collier Moonshine, is linked to the great-grandchildren of William “Doc” Collier who was a famous moonshiner in these hills in years gone by. Their blueberry moonshine brandy is one-of-a-kind and just one of the jars visitors scoop up once sampled.

Doc Collier Moonshine FB 1

Doc Collier Moonshine / Facebook

Many thought moonshine tourism in Gatlinburg would sully the family-friendly atmosphere. That’s not the case. Any night of the week, families still stroll the Parkway, popping in and out of attractions, shops and eateries. Now, there’s a little bit more for adults to do and with more distilleries continuing to open, it seems they approve.

Get a taste of Tennessee culture while in the Smokies at any Gatlinburg moonshine distillery. Each has their own distinct style, flavor and recipe, so a favorite is sure to be in the mix.

Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

Downtown Gatlinburg is known for its variety of shopping, dining and entertainment options. Along the walkable streets you’ll The Village, a quaint European-themed shopping and dining center. A collection of 27 unique boutiques, eateries, galleries and clothing stores are tucked away into a unique, beautiful setting. Brick pathways, abundant landscaping and bubbling fountains provide a tranquil escape from Parkway traffic.

Interested in what you’ll find at The Village Shops? Each shop offers something distinct. They include:

  • The Day Hiker
  • The Honey Pot
  • Mountain Village Décor
  • Eclectic Image Gallery
  • The Silver Tree
  • Shades of Gatlinburg
  • Tervis
  • Lamplight Gallery
  • Life According to Jake
  • Candle Cottage
  • Pepper Palace
  • Cartoons & Toys
  • Simply Animals
  • The Hayloft Comfort Footwear
  • The Hayloft
  • U Name It
  • Another Me Clothier
  • Taylor Girls Shop
  • The Spice and Tea Exchange
  • Thomas Kinkade
  • Verbena’s Body, Bath and Home
  • Celtic Heritage God’s Corner

Eateries at The Village Shops Gatlinburg include:

  • Coffee & Company
  • The Hofbrauhaus Restaurant & The Cheese Cupboard
  • The Donut Friar
  • Jordan’s Village Creamery


The old world feel of The Village makes it a welcome retreat. Stroll the grounds, enjoy the atmosphere and pick up a distinct keepsake or treasure at one of the stores. Shopping in Gatlinburg is always fun, especially with all the one-of-a-kind shops, and The Village is no exception. I always pick up a bottle of sauce from the Pepper Palace and if you have the chance to grab a bit to eat I recommend The Hofbrauhaus. An experience at The Hofbrauhaus transports you to Germany. Order a beer and a brat or the super famous reuben. Piled high with corn beef, sauerkraut, swiss cheese and a special sauce on pumpernickel bread, it’s a signature menu item.

Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

The Smoky Mountain hamlet of Gatlinburg has a rich heritage of craftsmanship centered on tradition.  Visitors can discover talented artisans at the Great Smoky Arts and Crafts Community, which is the largest group of independent artisans in the North America. Established in 1937, this community is located on an eight-mile loop on the northeast edge of Gatlinburg and strives to preserve the craft heritage of the Great Smoky Mountains.

Several times a year they host arts and crafts shows. This year’s Great Smoky Easter Arts and Crafts Show, located at the Gatlinburg Convention Center, will feature pottery, woodcarving, candlemaking, quilting, weaving, broommaking, and painting, among many other fine art forms. The Great Smoky Easter Arts & Crafts Show is scheduled for April 2-4, 2015. 
Admission is free to event. Attendees can purchase arts and crafts, visit with the artists and craftsmen, and watch as they demonstrate their talents. Take a look at all of the wonderful wares on hand and you’re sure to come away with a treasure or two!
More Gatlinburg Arts and Crafts shows are scheduled for later in the year.   A Thanksgiving show is planned for November 24-29 and a Christmas crafts show is being held November 30-December 6, 2015.

Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

Gatlinburg is home to the nation’s largest organization of independent artisans.  Visitors can discover authentic arts and crafts from these Tennessee artists in and around Gatlinburg, but specifically on the 8-mile arts and crafts loop along Route 321.  Known as the Great Smoky Arts & Crafts Community, the area has been designated a Tennessee Heritage Arts & Crafts Trail.  Using techniques that have been around for centuries and passed down from generation to generation, the craftspeople of this community create quilts, candles, pottery, wood crafts, leatherworks, stained glass and more.

Members of the Great Smoky Arts and Crafts Community include:
  • Alewine Pottery
  • Arrowcraft Shop
  • Buie Pottery
  • Byrnes Woodcrafters
  • Country Cobbler Custom Leather
  • Dinwoodie Metal Sculptors
  • Firefly Glass Studios
  • Gatlinburg Sign Crafters
  • Good Natured Gifts
  • Great Smoky Mountains D-Lie Candles
  • Hand Leather
  • Hills Creek Gallery and Glass Studio
  • In The Wild
  • Lorelei Candles
  • More Than a Candle
  • Ogles Broom Shop
  • Otto Preske – Artist in Wood
  • Ownby’s Woodcraft
  • Simply Twisted
  • Smoky Mountain Pottery
  • Smoky Mountain Spinnery
  • Tim Weberding Woodworking
  • Treasures in Earthen Vessels
  • Wood Cottage
The Arts & Crafts Trail pathway will show you folk art, candles of all descriptions, hand-made pottery, oak and willow baskets, watercolors, sculpture and lithographs. The History Trail pathway will allow you to discover the people and events that made Tennessee what it is today. Plus, you can take the Gatlinburg Trolley to the Gatlinburg Arts and Crafts loop for only $1.  Spend a day at the community exploring the varied and talented works of these amazing artisans.

Ashley is Reserve Direct’s travel expert, visiting Orlando to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.

Shopping Think Stock_1It’s no secret Downtown Gatlinburg is a favorite place for people to shop. The charming streets of the mountain hamlet are lined with mom and pop stores, offering a wide selection of unique shops at which to browse and buy. On your next shopping stroll in Gatlinburg keep these unique places to shop in Downtown Gatlinburg in mind. You might just walk away with the perfect souvenir!

Ole Smoky Moonshine: What’s more southern than white lightnin’?  Shine has made a major comeback in Gatlinburg, but Ole Smoky started it all.  The distillery is a must visit as you can sample the various moonshine flavors, from pineapple to blackberry and everything in between.  Then, you can buy a jar of real Smoky Mountain shine to sip on when you get back home.

Beneath the Smoke:  One of the best souvenirs you can have of the Smoky Mountains is a piece of Photography by Ken Jenkins.  Visit his art gallery, Beneath the Smoke, for fantastic artistic photographs.  Many of the pieces focus on the flora and fauna of the region, highlighting its natural wonders.  A good selection of nature books are available here as well.

Alewine Pottery: Located at the beautiful Village Shops, Alewine Pottery puts the craft on display with working potters on site.  See them handcraft items, then take home a handmade treasure.  There are a variety of items for sale, many of which are nature inspired and glazed to reflect the colors of the Smoky Mountains.

All Sauced Up:  Spice up your shopping trip by taste testing a sample of over 150 selections daily.  From barbeque sauces to salsas, hams, dressings and hot sauces, there are so many flavors featured it’ll be hard to choose which items to take home.  The names of the hot sauces alone will give you a laugh, but the extra kick they add to your meals will remind you of Gatlinburg every time.

The Silver Tree: Another favorite shopping stop is The Silver Tree. For almost 25 years, it has sold unusual charms, earrings, bracelets, rings, necklaces, pendants, and chains.  The selection is impressive and you may just come away with a new favorite piece of jewelry.

The Lollipop Guild:  One of the many unique stores at Baskins Square is The Lollipop Guild.  Specializing in personalized music, books and cartoons for kids, parents love creating custom gusts for their little one.  Some options available include personalized DVDs where your child goes on an adventure with Dora and Diego or even Spiderman, as well as adventure books starring your child as the hero and even personalized music CDs featuring Disney characters and other childhood favorites.

Find out more about shopping in Gatlinburg  »
Ashley is Reserve Direct’s travel expert, visiting Gatlinburg to find the best travel tips, money-saving deals and insider information. With over 10 years of experience in first-hand-travel adventures, she shares her stories, advice, and current events to help you stay in the know.
The Donut Friar at The Village Shops

Strolling through Downtown Gatlinburg, visitors can visit shops filled with unique treasures.  Shopping in Gatlinburg is a breeze as stores, galleries and specialty boutiques are all within an easy walking distance.  Even better, there are a variety of specialty foods shops open along the way where you can pick up a sweet treat or an item to take home.

Specialty food shops in Gatlinburg include:
Aunt Mahalia’s Candies
611 Parkway Suite F13
Open since 1939, Aunt Mahalia’s is the original Gatlinburg candy store.  Watch as candy makers create old-fashioned sweet treats right before your eyes.
Ben & Jerry’s
638 Parkway
Craving a cool down?  Stop in for premium ice cream served in a variety of flavors in a fresh baked waffle cone, sundae or mile shake.  Smoothies and coffee drinks are also available.
Burg Coffees
716 Parkway Suite 107
Need a pick-me-up?  Authentic espressos are served in an inviting atmosphere in a variety of options.  Order yours to go or sit down and stay a while.
Coffee & Company
634 Parkway Suite 13
A full coffee bar is open to take your order.  Espresso, flavored coffees, coffee blend, local teas and seasonal selections are available.
The Donut Friar
634 Parkway Suite 15
Delectable donuts, pastries and cinnamon bread are made fresh daily.  Treat your taste buds to a melt-in-your-mouth donut and order a cappuccino or latte on the side.
The Jerky Store & More
631 Parkway Suite A12
All natural jerky is featured in a variety of flavors.  Choices include wild boar, beef, turkey, buffalo, venison, antelope, elk, alligator, Tibetan yak and pineapple jerky.  Come in for a free sample!
Ole Smoky Candy Kitchen
744 Parkway
Taffy, candy apples and hand-dipped chocolates are just a few of the ways you can satisfy your sweet tooth at the Ole Smoky Candy Kitchen.
Orange Leaf
458 Parkway Suite 5
Create your own yogurt concoction at Orange Leaf.  There are 16 flavors and over 30 toppings to choose from.
Pepper Palace
611 Parkway Suite D10
Spice up your palate at Pepper Palace – featuring salsa, hot sauce, barbeque, wing sauce and spices.  Over 75 varieties are available for purchase and free taste tests are available so you know the level of hotness and spiciness before you buy.
Smoky Mountain Farms Jelly House
459 Brookside Village Way
Over 80 flavors of jams, jellies and preserves are available at Smoky Mountains Farms Jelly House.  Pickles, hot sauce and other canned items add to the selection.
Un”Bear”ably Sweet
651 Parkway Suite 104
Step back in time at this nostalgic candy store.  Over 500 varieties of classic bulk candy, candy bars, rock candy, taffy, gum and soft drinks are featured at Un”Bear”ably Sweet.
Whole Earth Grocery
446 East Parkway Suite 4
Natural products and organic food line the shelves at Whole Earth Grocery.  Pick up vitamins, herbal supplements or aromatherapy products.
Zi Olive
634 Parkway Suite 6

Gourmet extra virgin olive oils and balsamic vinegars add another layer of flavor to foods.  Purchase some to take home to add to your cooking concoctions.

Shopping in Gatlinburg appeals to many visitors as there are quaint boutiques, arts and craft markets and a variety of souvenir shops open in and around the Parkway.  As you make you way from shop to shop you’re sure to find a unique, can’t-live-without item to take home with you.  There are seven distinct shopping villages and malls in Gatlinburg.  Read on to find out more about these where to shop in Gatlinburg.

Baskin’s Square Mall
631 Parkway
Home to the Guinness World Records Museum, Mountain Woodcarvers, Little Sparrow Gallery, Scents of Gatlinburg, The Lollipop Guild, God’s World, Doc’s Magic Shop, Mountain Edge Grill, and many more specialty shops.
Covered Bridge in the Glades
849 Glades Road
Covered Bridge in the Glades is a unique retail and residential development that caters to artist and craftsmen, as well as to restaurants and local retailers. Dining, shopping and entertainment are all on site in this unique community.
Gatlinburg Aerial Tramway Mall
1001 Parkway
A variety of crafts, gifts, and collectables are available from six distinctive shops.  Homemade candy and fudge, Native American pottery and jewelry, old time photos, clothing, souvenirs and more can be found at the Tramway Mall.
651 Parkway
Marketplace offers an eclectic mix of brand name, specialty and artisan stores. Experience fine architecture, authentic gas lit walkways and mingle in the local culture of Gatlinburg. Stores include Creative Spirits Crafts and a Sherlock Holmes Pub.
Mountain Mall
611 Parkway
Not your average mall, the indoor, climate controlled Mountain Mall shopping center features 36 shops each with a unique theme.  Home-made candy, food, crafts, hand-made jewelry, custom-blended tobacco products, pipes, music, movies,  leather goods, hot sauces, books, magic tricks, quilts, dolls, sports collectibles, toys, original artwork and even outfits for man’s best friend – These are just a few of the items you’ll find within our mountain-themed shopping center.
Shops at Carousel Gardens
458 Parkway
Shops at Carousel Gardens is a multi-artist gallery located in the heart of Gatlinburg Tennessee.  Featuring the work of more than 45 different artists and artisans, collections span two floors of large display areas. Find artwork to take a mountain memory home with you. 
The Village Shops
634 Parkway
A few steps off Gatlinburg’s bustling main street exists a collection of 27 unique boutiques, eateries, and galleries in a quaint old world atmosphere.   Popular stores include The Honey Pot, The Day Hiker and Mountain Village Décor. 
Best of all, these shops are convenient to walk to and easy on your pocketbook.  Make a day of shopping in Gatlinburg.  In between browsing through shops, stop by one of the many cafes and restaurants located along the Parkway for lunch.  Everything from casual eateries to snack shops and full-service restaurants are available in Downtown Gatlinburg.

When you visit Gatlinburg, Tennessee the walkable nature of the town lends itself to plenty of things to do.  One of those things happens to be shopping.  Gatlinburg shopping ranges from unique crafts to kitschy souvenirs.  From the Mountain Mall to the Great Smoky Mountains Art Loop, Gatlinburg offers a wide selection of places to shop.

Up and down the Parkway of Downtown Gatlinburg you’ll find everything from clock shops to t-shirt stores to rustic décor boutiques.  Many of the stores you’ll find in Gatlinburg aren’t located anywhere else.  Watch as craftsmen create custom made wood art at Mountain Woodcarvers and Workshop before browsing through a selection of over 1,000 hot sauces at All Sauced Up and Pepper Palace.  At The Day Hiker you can stock up on any of your outdoor gear needs, while at the Brew Ha Ha craft brews, beer memorabilia and even brew kits are on sale.  Want to take home something sweet?  The Old Smoky Candy Shop and Smoky Mountain Farms Jellyhouse have specialty candies and homemade jams.  Want to spruce up your home with some Smoky Mountain décor?  The Maples Tree, The Honey Pot and Mountain Village Décor.  You can even shop for Indian-inspired décor, jewelry and art at shops like   Shaconage Stone Art & Jewelry and The Silver Galleon.    Best of all, all of these shops are located on an easy to walk, downtown stroll so you can easily visit all of the shops in Gatlinburg.
The Village Shops is one of my favorite places to go shopping in Gatlinburg.  The charming center has an inviting old-world charm that’s hard to resist.  Here you will find a collection of 27 unique boutiques, eateries, galleries and clothiers set in a quaint European village atmosphere.  Stores mentioned earlier such as Pepper Palace and The Honey Pot are located at The Village Shops.  If you work up an appetite during your shopping I recommend stopping into the The Donut Friar.  Sweet treats like pastries, cinnamon bread and donuts, as well as beverages like lattes and cappuccinos, will give you the sugar rush you need to power on! 
Off the Parkway, you’ll find the Great Smoky Arts and Crafts Community.  You easily reach the Great Smoky Arts area by taking the Gatlinburg Trolley, which costs only $1.  Once you’re there you can discover authentic arts and crafts from Tennessee artisans.  Using techniques that have been around for centuries and passed down from generation to generation, the craftspeople of this community create quilts, candles, pottery, wood crafts, leatherworks, stained glass and more. One of the most unique items I’ve ever bought came from the Alewine Pottery.  The handmade pitcher is glazed with earth tones, and has leaf embellishments.  It always reminds me of the wonderful vacations I’ve had in the Smokies.